A website funnel is a step-by-step journey designed to guide visitors from their first interaction with your brand to taking a specific action, like making a purchase or booking a consultation. It filters a large audience down into a smaller, targeted group of qualified leads or paying customers.
01. Landing Page Creation
A modern and clean landing page was created, following the existing brand guidelines, and guiding customers through the introduction of the brand. This is the awareness phase which builds trust and brand offers.
02. Email Automation
After the user has shown interest, their email is saved into a MailChimp list. This triggers an automation in MailChimp, which creates and sends an email to the new email account. Sharing the lead magnet and further leading them to a purchase/booking.
03. Action Page
After the user has the lead magnet, we guide them to the action page. This communicates your brand services and offers, along with a booking form functionality. Once booked, the funnel is complete.
Client
Judith Ulrici
Services
Landing page created
Existing brand guidelines
MailChimp email automation
WordPress back-end system
Responsive layout (web – mobile)
Color Palete
A combination of earthy browns, along with a darker blue and grey was used to add sophistication and security to this coaching brand.
Judith supports couples using Emotionally Focused Therapy (EFT) and a systemic, solution-oriented approach – not with quick fixes, but where genuine connection is formed.
This project was all about creating a funnel for Judith; to attract more potential clients by sharing her lead magnet, signing up users, and guiding them to making a booking for her service.
Judith is offering a free practical guide for couples who want to break free from arguments, distance, and silence. Communicate openly, honestly and without fear, and finally feel closeness and intimacy again.
One click and the guide is on its way to you!
