Because fathers matter

This project was a complete branding of a new company – DaddiCare. This brand focuses on childcare through the eyes of a father.

A strong/manly look and feel was created for the brand, along with a logo illustrating a child’s hand inside his fathers’ – representing the relationship between Daddicare and it’s regular users.

Requirements:

– Concept
– Logo
– Look & Feel
– Website
* Custom CMS system
* Article driven website